(#10) Some Celebrity Investors Dropped Out, While Others Joined In
Over the course of Planet Hollywood's rocky history, many of its celebrity investors jumped ship. Most publicly, Arnold Schwarzenegger announced he was no longer associated with the brand in 2000, expressing his disappointment in the enterprise's failure. Robert Earl, feeling that headliners like Sylvester Stallone and Bruce Willis were losing their marquee value, started to seek new celebrity investors beginning in the late '90s.
For a while, they had some success, recruiting stars like Shaquille O'Neal and *NSYNC, but the stale Planet Hollywood brand still struggled to remain relevant.
(#7) The More Restaurants Opened, The Worse Things Got
Once Planet Hollywood became a public company, CEO Robert Earl felt he had to grow the business exponentially to keep stockholders happy. Restaurants opened worldwide by the dozens throughout the late '90s, but this only fueled the problem. Planet Hollywood locations were expensive to launch (estimated at $2 million each), so they took longer to become profitable, meaning the franchise had to debut even more to bring in the desired cash.
Unfortunately, fewer people started to come, as the novelty wore off and they realized they wouldn't be eating with Arnold Schwarzenegger.
(#12) Planet Hollywood Lost A Lawsuit Against Hard Rock Cafe
When Planet Hollywood CEO Robert Earl started developing the restaurants, he was still working for Hard Rock Cafe. His partner, Peter Morton, turned a blind eye for a while, but Earl kept planning Planet Hollywood locations very close to Hard Rock Cafe locations, intensifying competition. In 1991, Morton sued Earl and Planet Hollywood for $1.25 billion.
Morton claimed Earl had stolen trade secrets and tried to copy Hard Rock's success but with "substantially lower quality." Morton won the case, with a settlement rumored to be in the millions.
(#3) Each Restaurant Had Its Own Merch Store
One way Planet Hollywood initially brought in the dough was with the gift shops attached to its locations. After eating, you could pick up a variety of Planet Hollywood merchandise, including keychains, t-shirts, watches, and leather jackets. The restaurant even briefly had mascots, a dinosaur named Bubba and gorilla named George, now extinct outside of eBay.
The gift shops were so popular that Planet Hollywood eventually began to open Planet Hollywood Superstores, which only sold the merchandise.
(#5) The Menu Was Full Of Items Like Cap'n Crunch-Breaded Chicken
Planet Hollywood's menu was unique, to say the least. Most famous of all were the chicken tenders breaded with Cap'n Crunch cereal. Other highlights included handheld lasagna and a dessert called the "Planet Meltdown," a globe of chocolate that melted under hot caramel and slowly revealed a Planet Hollywood logo.
Critics and most adult visitors savaged the food, but kids couldn't get enough.
(#8) The Whole Business Went Bankrupt - Twice
In 1999, Planet Hollywood's stock was de-listed, and the group declared bankruptcy. Robert Earl blamed the rapid expansion as the main reason for the bankruptcy, believing it was a mistake to open so many places. He was able to reorganize, reducing locations from 87 to 35, and the stock was relisted. But just two years later in 2001, Planet Hollywood went bust again.
This time, the excuse was a reduction in tourism following the attacks of September 11, 2001. The announcement came just a month later in October.
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About This Tool
Every summer, Hollywood stars come to Montreal as a group. There are filmmakers, concert makers, and race car drivers. What do they eat in Montreal? In fact, there are a set of restaurants to eat, delicious, it is best to avoid tourists, stay close to the hotel, of course, if the restaurant is big enough, these are not a problem, no matter how many people are going to eat.
Take a look at 14 items compiled by this random generator tool, a restaurant frequented by Hollywood stars that is now a popular spot for tourists to punch in. These restaurants in addition to good-looking dishes, taste good outside, inside the decoration style Chic, plus the Star has visited, but also makes the restaurant more famous.
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