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(#11) Augustiner Vollbier
- 5.2% alcohol
Augustiner Bräu does not have an advertising department. They only sell T-Shirts, Beer mugs and Caps at the Gate of the Brewery. They do no print, TV or radio advertising, although they do have a website. The Munich people consider it to be the last truly local brewery; it is sustained by the popularity of the Munich people.
Augustiner Hell in the "classic" bottleAugustiner beer is normally found within the Greater Munich area, but in the last few years it has become popular outside Munich, for example in Berlin, where dozens of bars have it on sale. When most German breweries updated their bottles to a slim and more modern design to give their beer a more classy and less old fashioned appearance some ten years ago, Augustiner stuck with its original "classic" form, often nicknamed the "Bauarbeiterhalbe" (construction worker's half litre). The labels have also not changed in over 20 years. Its brands are among the most popular of Munich's beers, and the company regularly reaches an annual output of more than 95 million litres (2005).
Augustiner Bräu operates a beer tent at the Oktoberfest, as well as owning one of Munich's largest beer gardens, the Augustiner-Keller at Arnulfstraße 52, and several traditional bars throughout the city. In recent years, Augustiner beer has become a popular drink in several bars in Berlin; however, the amount of Augustiner consumed in Berlin is still minuscule compared the amount consumed in Munich.
In the record-breaking temperatures of the summer of 2003, the brewery refused to sacrifice brewing quality and traditional process to increase production, even though it could have sold more beer.[citation needed]
It is imported into USA by Global Village Imports, LLC. of King of Prussia, PA. Since distribution is very limited, only Augustiner Edelstoff and Maximator are available.
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