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(#3) Cheetos Orange Underground, When Cheetos Thought They Were Tyler Durden
In 2008, Cheetos went full Fight Club and started recommending that we, the orange cheese dust consuming masses, started smashing societal norms while munching on puffed corn. Some people thought it was a brilliant deconstruction of the modern patriarchy.
Others thought it was unabashedly bringing down democracy as we know it. Maybe try Takis next time.
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(#15) Toyota Matrix Is Coming For You
For some reason, Toyota thought it would be an awesome idea to make people think they were being stalked. Which, when you watch the in-house video explaining the campaign, it does seem like something that could be cool in a perfect world, but unfortunately ours is one full of litigiousness.
When a Los Angeles woman started receiving the wacky emails and motel bills, she didn't think "oh that Toyota, what a crazy brand!" The disgruntled woman sued for $10 million.
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(#9) The 'Code Blue' Alert That Nobody Used
At best, Coors's "Code Blue" campaign was a confusing mess that never should have existed. In a nutshell, it offered consumers over the age of 21 to send their friends a "Code Blue" alert over Facebook, inviting them for a beer. Nevermind the fact that this was in 2008 when you could simply text your friend and ask them out for a drink.
Maybe we, as hip young ironic millennials, should bring "Code Blue" back into the cultural lexicon?
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(#10) When This Chevy Tahoe Build-Your-Own Commercial Backfired
If you work for a giant corporation and you want to save money on marketing, don't let regular people design their own commercials, because it can only go poorly. Take The Chevy Tahoe "Build Your Own Commercial" campaign. It was meant to start a positive viral conversation about the Tahoe.
Instead, the campaign ended up starting a conversation about conservatism and the destruction of our plant. There's always next time, Chevy.
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(#7) 'Aqua Teen Hunger Force' Boston Bomb Scare
In 2007, the world was a naive place and people didn't automatically connect small LED panels resembling characters from Aqua Teen Hunger Force to viral marketing. Instead, they thought they were explosives. The scare proved that there was a widening generation gap between government officials and consumers.
It also showed that lo-fi methods meant to generate buzz could come at a higher price than expected.
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(#2) That Viral Devil Baby Video Made For A Movie Nobody Ever Saw
We didn't see Devil's Due, but after watching this video of a creepy monster baby, designed by Thinkmodo, roaming the streets of New York to drum up some business for the film, we can't imagine anyone would want to.
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About This Tool
Viral Marketing uses the enthusiasm of the public and social networks to spread marketing information like a virus and be quickly copied to tens of thousands of consumers. Viral marketing is a common network marketing method, often used for website promotion, brand promotion, etc. More and more companies are aware of the role of viral marketing and actively launched different marketing programs and activities.
Viral marketing has become the most unique means of online marketing and has been successfully used by more and more businesses and websites. But a successful marketing campaign also requires many important factors, the random tool introduced 19 of the worst viral marketing campaigns that prove marketing is not an easy task.
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